Story Architect
From Brand to Story.
From Story to Formats.
From Formats to Content.
Workshops, Strategy,
Concept Development & Creative Direction
Where I help
STRATEGY
From Brand to Story
Without strategic sharpness, storytelling is just decoration.
Together we define the tension, the promise, and the proof. Then turn it into a story architecture you can use across campaigns, channels, and teams.
CREATIVITY
From Story to Formats
Formats create structure.
Insights add the magic.
Together we uncover sharp audience truths and turn them into repeatable creative formats, so your message stays consistent while each execution feels fresh.
ORGANISATION
From Formats to Content
The best system is the one your team will actually use.
Together we tailor roles, routines, and quality standards to your organization, so planning is simple, production is efficient, and output stays on-brand
Most populair Keynotes & Workshops
Next generation
marketing
How being real
will make you win.
The EVA methodology
(Essence, Values, Authenticity)
will completely change your
perspective on marketing.
Stop throwing away
30% of your marketing budget.
(source: Betterbriefs research)
How to get the
best work from
your creative agencies.
Sharpen briefings, improve
concept evaluation and select agencies more effectively.
The little secret
of big creativity.
How insights will
add magic
to your brand.
A completely new approach to
creativity and marketing
communication. The complete why, what and how on consumer insights.
About Jeroen
Jeroen is a creative director, author, wonderer, disruptor, and an energetic, inspiring speaker. With 25 years of experience in marketing, advertising and creation, he has developed his own unique perspective on how to make more impact.
He delivers this through keynotes and workshops, providing in-house guidance for creative and marketing projects, and developing formats and concepts on commission.
Always with fresh perspectives and powerful insights.
His passion for and belief in the quartet of creativity, insights, authenticity, and storytelling are unparalleled.
In addition to being the creator of the FOX TV show “Bullseye”, he is the author of the book “The Day After the Brainstorm”, a winner of a dozen advertising awards, and has taken the stage on both small and large stages worldwide.
Concept Development & Creative Direction Portfolio
